Brand Name: AdBiotech
Product/Service Type or Description: Specializes in skin care/acne treatment
Overview: MZI Global Inc. uses its expertise in the cosmetics industry to catapult natural skin care products into the U.S.
AdBiotech believes in the power of nature. Through the introduction of their acne skin care lines, AdBiotech is harnessing that power to keep skin clear and beautiful. MZI Global Inc. used their knowledge of the American cosmetics industry to provide the most effective marketing solutions that will gain AdBiotech the market presence they are looking to achieve.
Client Objective:
- Establishing the AdBiotech brand in a highly brand loyal industry
- Identifying the qualities that are most important to U.S. consumers
Market Challenge:
- Identify Adbiotech’s acne skincare product potential in the U.S. market
- Identify market natural/organic acne treatment products
- Examine the major areas of Adbiotech competitive advantage
- Evaluate current U.S. competition
- Establish distributor channel strategy
- Create Adbiotech marketing and branding tools
MZI Global® Solutions:
- Identified the most effective means of communication and marketing to reach target U.S. market segments
- Expanded potential consumer segment
- Identified qualities most important to buyers of skincare products
MZI Global® Results:
- Provided in-depth industry and market analysis specific to the natural/organic acne skin care products for assessment of Adbiotech’s U.S. market entry feasibility
- Strategy formulation based on primary research, market mapping, and best practices by Asian companies in the U.S. market
- Provided end-consumers’ as well as distributors’ response to Adbiotech’s product line
- Provided Adbiotech with a list of relevant acne skincare product distributors, and announced the main needs and concerns of targeted U.S. buyers
- MZI Global Inc. evaluated the current social and demographic factors that can directly affect the success of Adbiotech U.S. market entry