Brand Name: Barcelona Rocks
Product/Service Type or Description: Travel & Tourism
Overview:
MZI Global Inc. uses web skills to connect Barcelona to a larger audience. Barcelona Rocks was founded to provide comprehensive information about Barcelona’s live music events, concerts and available venues to an international audience. MZI Global Inc. created Barcelona Rocks in order to help fulfill its audience’s needs. The website brings the sizzle of shows, concerts and festivals to users while still being efficient and easy to use.
Situation Analysis:
- Need a website to update and promote their events
- Raise awareness of their event
- Expand audience
Client Challenges:
- Promotion of Barcelona’s extensive music event offerings and nightlife
- Creation of a website for Barcelona Rocks to showcase Barcelona’s rich recreational life to global and local audiences
- Provide information updates of the latest venues and music
- Reflection of Barcelona’s exotic atmosphere through the Internet
MZI Global® Solutions:
- Created a bilingual site available in English and Spanish to cater to both locals and tourists
- Appealed to visitors on an emotional level, making them feel a part of the city’s rich life
- Installed real-time monthly calendars to provide up-to-date, easy-to-navigate information
- Promoted site by incorporating Google AdWords campaign, utilizing an effective search engine positioning and flyer, and exchanging exchanged links with local and foreign websites
MZI Global® Results:
- Created a user-friendly site that overcomes cultural and language barriers
- Increased exponentially awareness of Barcelona’s stimulating music and entertainment scene