Brand Name: BB Interiors
Product/Service Type or Description: Architecture/Construction
Overview:
BB Interiors, a construction company, needed marketing expertise in order to develop a unique brand image that would differentiate their services from the rest of their competitors in the industry. BB Interiors caters to clients’ eccentric and expensive tastes. Their clients demand flawless perfection, and pay above market prices, spending millions of dollars on a single room. MZI Global Inc. concentrated on BB Interiors’ unique and old-world craftsmanship to produce a brand worthy of their high quality work. MZI Global Inc. developed a brand image for BB Interiors that would position them as a luxury construction service provider. As a result of MZI Global’s branding strategy BB Interiors received a new 20 million dollar contract for their renovation services.
Client Objective:
- Wanted to develop brand and recognition
- Wanted to differentiate themselves from the competition
Marketing Challenge:
- Create a brand that allows a “pure construction” firm to become the Rolls-Royce of the construction industry
- Differentiate them from other construction companies, and generate awareness of their luxurious workmanship capabilities
- Develop brand loyalty with their current client base
- Build brand familiarity for BB Interiors, and increase awareness through multiple media outlets in order to decrease their reliance on “word of mouth” networking to attain customers
- In need of a distinct brand image
- Lacked differentiation from competitors
- Deficient in marketing/collateral materials, such as stationary, company brochure, website, brochures, and business cards
MZI Global® Solutions:
- MZI Global Inc. developed a branding strategy that distinguishes BB Interiors as a leader in the industry
- MZI Global Inc. focused on developing brand awareness based on BB Interiors’ first class performance and unique problem solving capabilities
- Created new luxury brand image using value-based pricing methods and positioning strategy
- Developed positive reputation by emphasizing:
- Punctual service delivery
- Excellent services
- Superior and unique craftsmanship (“The Best that Money Can Buy”)
- High quality
- High-class and well-established clientele
- Intense concern for building positive client relationships
- Ability and willingness to cater to client’s unique needs
- MZI Global’s integrated marketing solutions created a company website, brochures, and business cards for BB Interiors that would reinforce desired new brand image, and target desired customers
MZI Global® Results:
- Market research showed that given the choice, more than half of BB Interiors’ target audience would choose the firm after exposure to our marketing campaign
- MZI Global’s careful focus on brand identity and product quality resulted in significantly larger bookings for BB Interiors, yielding a 20% increase in sales
- MZI Global’s branding of BB Interiors will sustain the company for years to come