Brand Name: Colosseum
Product/Service Type or Description: Retail/Consumer Products

Overview:
MZI Global Launches Full Scale Campaign for Client Using Integrated Marketing

Colosseum, a fashion label targeting the 30-45 casually conservative demographic, wanted to quickly reach their target audience and have their brand name firmly recognized.  They sought to reach their target customers with a powerful brand name that would survive the test of time.  MZI Global used multiple channels to launch a comprehensive integrated marketing campaign designed to reach the largest segment of the target market in the shortest amount of time.

Situation Analysis:

• Colosseum was in need of a recognizable brand name
• Low customer base
• Need to maximize reach and increase brand awareness

Marketing Challenge:

• Increase brand recognition under strict time constraints
• Make the Colosseum brand prominent in the minds of consumers

Solution:

• Launched a comprehensive integrated marketing campaign using multiple channels to communicate the brand name to potential consumers:
  • Print publications
  • Email marketing
  • Outdoor advertising:
    • Bus side-panels
    • Ad placement on bus terminals, kiosks
  • Point-of-purchase displays
  • Booth displays at trade shows
• Print ads were placed in publications - Esquire, Town & Country, GQ, Vanity Fair, MR, Sportswear, Men’s Health, and Details

Results:

• MZI Global delivered the exposure their client was looking for in the expected time frame typical for a launch of such magnitude
• MZI Global created a consistent integrated marketing campaign that was visibly distinctive from other brands throughout all media channels that were used.  The new campaign created a lasting image for the brand.