Brand Name: Connectivity Services
Product/Service Type or Description: Business and Technology
Overview:
Connectivity Services Inc. (CSI), a provider of telecom project management services, had invested large amounts of time and money in a complicated website designed by highly-skilled technicians. This site, however, lacked a real marketing message. CSI needed a creative approach to reach clients. Connectivity Services came to MZI Global Inc. with thousands of pages of material, four major services, and no defining connection in the content. MZI Global Inc. branded each service to create consistency and then took these thousands of pages of content and translated them into something the average consumer could understand. They were consolidated into a reasonable amount of content in order to effectively convey all that Connectivity Services could do for potential consumers.
Client Objective:
- Connectivity Services had an informative website, but it was too technically advanced
- CSI provided quality services, but needed to market these services to the appropriate audience
- Creativity needed on website
Marketing Challenge:
- Website did not address consumer needs
- Website lacked marketing objectives
- Website was overly technical and needed to be translated into language consumers could understand
- Website overwhelmed consumers turned them off to the company
MZI Global® Solutions:
- MZI Global Inc. consolidated thousand of pages of information on the website for a more concise presentation
- Consumer needs were addressed in the website content
- MZI Global Inc. changed the focus of the website and instilled a specific marketing message including:
- A comprehensive listing of key services
- A telecommunication vendor brand
- A FAQ page illustrating CSI’s selling points
- Listings of customer, tenant, real estate, and contractor projects
- A online newsroom to bring clients up-to-date
- An impressive client list of over 100 satisfied clients displaying CSI’s reliability and high quality service
MZI Global® Results:
- CSI’s position as an industry leader was demonstrated through the website content
- The website was more understandable for consumers, including a clear marketing message, thus being more effective in attracting business for CSI
- CSI’s capabilities to provide a wide range of services to clients on time and within budget was emphasized