Brand Name: Emerson Glenn
Product/Service Type or Description: Clothing Manufacturer

Overview:
Dual-functionality in Catalog Shoot Opens Additional Profit Channels

Emerson Glenn had a line of high quality tees, tanks, sweats and caps in a hundred different eye-catching shades.  Despite their vibrant line of products they lacked a catalog that expressed the depth and diversity of their clothing and colors to their current and potential customers.  MZI Global was contracted to take on the challenge of portraying their fun and exciting image on the pages of a catalog.

Situation Analysis:

• Lack of marketing tools to engage customers
• In need of a product catalog that shows the depth and diversity of the product line

Marketing Challenge:

• Creative design challenge of conveying desired image while drawing attention to the quality and distinctive attributes of the product offering

Solution:

• Created a catalog that was a perfect combination of modeled shots to draw the consumer in, and product display to emphasize the dozens of hues and styles that were available
• Shots were used from Emerson’s catalog for their trade show displays, reducing costs and increasing brand familiarity

Results:

• MZI Global was able to employ these displays to attract impulse-buyers and excite browsers
• MZI Global maximized the client’s budget through the creation of additional distribution channels to drive up sales, as a result maximizing the ad budget and making it work overtime for the client