Brand Name: Empire Security Consultants Corporation
Product/Service Type or Description: Business and Technology
Overview:
Empire Security Consultants Corporation (ESCC), an innovative and highly trained security company, was established in 2004. They have the combined expertise to thwart terrorists, cut off drug cartels at country borders, beef up surveillance against corporate espionage, and investigate a range of matters from criminal activity to child custody. They needed, however, exposure to grab customers. MZI Global Inc. implemented integrated marketing tools taking this multinational fledgling company and designing a state-of-the-art website to carry their brand of security into the eyes of every government, business, and person in need of safety measures.
Client Objective:
- Empire Security Consultants Corporation was a highly trained security company
- They were a new company with a lot of innovative ideas in the field of security
- They provided a range of security services, but they needed to create awareness of their services and their company
- Hardly any brand imaging exists in the industry of security and antiterrorism
Marketing Challenge:
- Create an image of innovation in investigations and protective techniques for the company
- Effectively market ESCC on a limited budget
- Convey clear and effective marketing messages while keeping government files secret
- Emphasize the experienced staff to potential clients
- Target niche markets while showing the company’s ability to carry out full services
MZI Global® Solutions:
- Put together a sleek website to express ESCC’s professional image and convey the effectiveness of their services
- Create a positive brand image for ESCC emphasizing reliability and security
- Increase awareness using Ethnosynergism® to connect with international governments and audiences
- Create a brand logo to properly represent the company
- Employ relationship marketing through the website to build long-term relationships with clients
- Targeting specific markets in need of specific services offered by ESCC
MZI Global® Results:
- Brand identity was achieved through the website
- Credible information was relayed to potential clients via the website
- A relationship of trust was built between ESCC and their clients
- ESCC can customize services after building a relationship with clients
- ESCC was able to expand their customer base in domestic and foreign markets