Brand Name: EyeMagine
Product/Service Type or Description: Retail and Fashion & Textiles

Overview:
Eyewear Company Needs to Brand Themselves and Show Functionality/Style

A company selling reading, opera, and sports glasses, EyeMagine was in need of a more cost-effective technique to brand its line of high fashion while still conveying the product’s beauty and functionality. The distinctive glasses, which were like pieces of art, were sold in light-weight cases encrusted with Austrian crystal. However, while the product was divine, the marketing campaign required to brand EyeMagine in an elegant way was extremely expensive. MZI Global created a museum-quality brochure that not only effectively communicated the uniqueness of each product, but also highlighted the selling points. With this integrated marketing campaign, EyeMagine was able to attract enormous retail response and was sold for millions of dollars.

Situation Analysis:

• Their product was elegant and classy
• But they wanted to be branded as affordable

Client Challenges:

• Creation of an effective but reasonably-priced marketing campaign
• Retention of the marketing quality integrity despite the lower cost
• Utilization of an effective business-to-business campaign to increase retail representation

MZI Global’s Solution:

• Create an elegant brochure with top-of-the-line printing and museum-quality photography
• Develop a distinguish look exclusive to client’s brand
• Showcase the selling points of each product to intrigue customers and garner notice from retailers
• Utilize an integrated marketing campaign technique by allowing each page of the brochure to also be a stand-alone ad

Results:

• Created photographs that were later used not only in brochures, but also in showcase displays and print ad campaigns
• Designed and produced a 8”x 11”, 10-page full-color brochure that featured products in their actual size to highlight the compact design and gorgeous packaging
• Increased retailer response to client products nationwide
• Allowed the company to be sold for millions of dollars by increasing the company’s retail base and net worth