Brand Name: Flying Finn Airlines
Product/Service Type or Description: Travel & Tourism
Overview:
MZI Global Inc. launched the Premier Website for a Finnish LCC. The new Finnish Low Cost Carrier (LCC), Flying Finn, desired to establish a strong online presence in order to develop their brand. They wanted to make potential customers aware that they offered the lowest fares on domestic flights and to selected European destinations. They also desired for this new website to provide complete customer service and travel information in order to minimize phone inquiries. MZI Global Inc. delivered an effective site that successfully met all of the client’s objectives.
Situation Analysis:
- In order to minimize costs we had no face to face interaction with our long distance client
- Three month deadline to complete the website
- Flying Finn’s main objective for the website was to sell 70% of their flights through the Internet using the online booking system
Marketing Challenge:
- Strategically position Flying Finn’s ads in the public eye
- Set up an FTP site so Flying Finn could monitor our progress and give us feedback
- Design a strong brand name to establish presence within the domestic and European market
- Provide a fully integrated website complete with online purchasing options and service information for Flying Finn customers
- Obtain and surpass Flying Finn’s objective to sell 70% of their flights online
- Create additional marketing tools that will draw potential customer’s attention to the site
MZI Global® Solutions:
- Used MZI’s multi-cultural talents and bilingual abilities to develop a website in Finnish and English
- Used Ethnosynergism® to create a bond between the airline and their customers on a personal level
- Designed a new website to strengthen Flying Finn’s competitive advantage of offering numerous flights to various destinations at a low price, as well as to position it as surpassing in service and safety
- Created additional marketing pieces to draw customers to the site and to reinforce Flying Finn’s brand and image
- Implemented interactive solutions
- Optimized web design which allowed the site to be easily found by search engines
- Promoted value priced rates and popular destinations
- Positioned search engines and PPC programs, together with off-line campaigns generated thousands of hits a day
- Offered an e-newsletter subscription on the site, and sent out frequent flyers containing the latest updates
MZI Global® Results:
- Flying Finn’s investment in MZI Global® interactive solutions reached their 70% online selling goal
- The new site generated thousands of visits a day
- E-newsletters helped Flying Finn establish a consistent database of tens of thousands of frequent fliers
- The newsletter provided value-added content and proved to be a crucial component for helping Flying Finn build strong relationships with current and potential customers, as well as to promote brand loyalty and generate new business