Brand Name: Forum’s Children Foundation
Product/Service Type or Description: Non Profit Foundations

Overview:
Beyond Complete Commitment to Client:

The Forum’s Children Foundation is a charitable foundation that reaches out to children all over the world to provide them with life-saving surgery and medical supplies.  They approached MZI Global with a desire to revamp their image.  The Foundation wanted us to refurbish their marketing tools and to spearhead their Public Relations efforts.

Situation Analysis:

• The Foundation’s direct response mailers needed a more personal and emotionally appealing approach
• The Foundation’s mission to save lives needed to be communicated
• There was a need of a compelling overall marketing campaign 

Marketing Challenge:

• Raise awareness of substandard medical treatment in third world countries
• Increase donations to save children who desperately need surgery
• Create an updated marketing campaign that would meet objectives
• Create a sustainable new image

Solution:

• MZI Global developed an integrated marketing campaign
• Image Campaign:
  • Highlighted the Foundation’s mission to saving lives
  • Used vivid real life images in direct response marketing brochures to convey this positive image
  • The design and images were all distinctive and eye-catching, and integrated into all additional marketing materials
• Launched a full Public Relations Campaign:
  • Created a PR package
• Redesigned all literature 
• Coordinated events designed to increase visibility of the Forum’s Children Foundation, i.e.:
  Fine Art Shows and a Charity banquet held in honor of heroes from the September 11th attacks
• Established partnerships between Forum and other charitable organizations
• Used Ethnosynergism_^® to create emotional and appealing messages conveying the desired image

Results:

• The PR campaign was successful in significantly increasing the visibility of Forum’s Children Foundation among philanthropic circles
• MZI Global was able to create an increase in awareness of the foundation’s mission and generated an increase in donations

—Larissa Van Duzer, Executive Director of the Foundation