Brand Name: Forum Magazine
Product/Service Type or Description: Magazine

Overview:
Custom Publishing Upgrades Forum for Major Players in Financial and Political World

Forum Magazine, which is published by the Forum Non-Profit Professional Networking Organization, wanted to completely redesign their highly influential 52-page magazine.  Forum was founded to enhance the corporate community’s philanthropic and civic consciousness, while providing business and social support for its members.  Their desire was to reflect their organization’s mission and goals in a more effective manner. MZI Global was contracted to take on this task, and designed a successful magazine that conveyed their desired image.

Situation Analysis:

• Forum Magazine includes New York’s leading civic and business leaders
• Forum was in need of a content and design makeover
• Market Research revealed that busy senior level executives and entrepreneurs within all categories needed to have the issues covered by Forum Magazine communicated quickly and powerfully

Marketing Challenge:

• Incorporate all 100+ high profile member names on the magazine cover without making it appear overwhelming and unappealing
• Redesign Forum’s 52-page magazine in a way that would better reflect its organizational goals

Solution:

• As a result of our market research we designed a more streamlined layout for the magazine with less clutter
• Issues covered by the magazine were laid out in a reader-friendly manner
• MZI Global designed an aesthetically pleasing cover that included all 100+ member names and was certain to capture the interests of all low and high consumers

Results:

• MZI Global managed to achieve 100% of its client’s objectives, including incorporating the names of each member on the magazine cover
• Using custom publishing, MZI Global built a community and enhanced relationships between a company and its clients
• This redesigned publication was also able to increase Forum’s membership and awareness among New York’s leading civic and business leaders