Brand Name: Frontier Theatre and Film
Product/Service Type or Description: Arts and Entertainment
Overview:
Frontier Theatre and Film approached MZI requesting an advertising campaign that would fill their seats for a show starting in 24 hours. Most agencies would be unable to grant this request, but MZI Global Inc. rose to the challenge and succeeded. MZI packed the theater house within the unrealistic time frame of only 24 hours.
Situation Analysis:
- Frontier Theatre had received full media coverage in the past
- An instant ad campaign with poster media had to be conceived from start to finish within a 24-hour deadline
- MZI Global Inc. was the first agency with the necessary resources to accurately complete the challenge
Marketing Challenge:
- Create an effective poster campaign with little time allotted for procedural analysis
- Meet the exact deadline of 24 hours
- Generate instant awareness for the film in order to fill the theatre house
MZI Global® Solutions:
- MZI Global Inc. relied on past project experience with the Frontier Film Theatre to configure the execution of the campaign
- MZI’s strategic approach implemented powerful images which increased appeal and greatened the retention rate among targeted consumers
MZI Global® Results:
- MZI Global Inc. designed and printed campaign posters within a few hours
- Our strategic promotional techniques were effective by result of the sold out theater house
"Under deadline for a new theatrical release where we needed instant marketing and promotional material MZI came through, crafting a strong campaign, including ads that went to print media and publications in just a few hours. No Madison Avenue agency could have done that at such a short notice with such an effective promotion. As a result our film had a strong opening and was held over for three extra weeks. Thank you MZI."
- Anthony DeRiso Frontier
Theatre & Film New York, NY
Theatre & Film New York, NY