Brand Name: G TECTS
Product/Service Type or Description: Architecture/Construction 

Overview:
Bringing New Age Architecture to the Modern Client 

G TECTS came to MZI Global with a very specific image in mind.  Their nuanced vision of architecture is recognized in the architectural community as cutting edge, and that’s how they wanted their website to appear.  We worked with the concept of integrating a techno look to the site.  Our finished product was a website composed of hard letters against a sleek background, accentuating their ultramodern design.

Situation Analysis:

• Differentiate from other firms in similar industry
• Needed to be able to build a relationship betweent their brand and customers

Client Challenges:

• Communication of G TECTS’ unique style and philosophy
• Differentiation of company from competitors in target market and from common misconceptions and stereotypes
• Simplification of avant-garde philosophical design theory to make it immediately clear to prospective clients

MZI Global’s Solution:

• Design and develop a Flash website that reflects how G TECTS explores the relationships between information technologies and architectures
• Brand client with a unique web presence
• Radiate the technologically innovative and creative nature of the firm in all aspects of the website

Results:

• Designed an innovative website that included a “Projects” section where users can span right and left, viewing past works through a virtual tour
• Captured the company’s image as the epitome of a truly cutting edge, technologically advanced organization through the website (see www.gtects.com)