Brand Name: H20
Product/Service Type or Description: Retail

Overview:
Saved Profits and Increased Sales From Lack of Tactical Sales Promotion and Decline in Sales

A major bathing suit designer and manufacturer, H2O was suffering from declining retail sales and a lack of tactical sales promotion. MZI Global was hired to develop and design a creative business-to-business (B2B) campaign to boost sales among retail buyers. MZI Global created H2O, a custom-publish magazine geared around H2O’s product lines. This magazine was distributed to target buyers in all the major retail outlets across America.

Situation Analysis:

• H2O sales were declining and did not have an effective sales promotion
• Needed to boost sales

Client Challenges:

• Necessitation for brand reinforcement
• Reduction in retail sales of bathing suits

MZI Global’s Solution:

• Design an exclusive B2B magazine to feature products
• Produce the magazine showcasing designer’s products for major retailers

Results:

• Increased B2B sales
• Reinforced H2O’s brand with U.S. retail buyers