Brand Name: Hessed Club

Product/Service Type or Description: Eco-friendly & Green

Overview:
MZI Global Inc. uses its expertise in the organic textile industry to catapult organic cotton products into the U.S.

Hessed Club understands the emerging market for organic and eco-friendly lifestyle, thus introducing Walden Organics, a collection of organic cotton towels, slippers, and baby apparel and handmade soaps. MZI Global Inc. utilized their knowledge of the American organic textile industry to provide the most effective marketing solutions that will gain Walden Organics the market presence they are seeking to achieve.

Client Objective:

• Identify Walden Organics organic cotton product potential in the U.S. market
• Identify U.S. market natural/organic cotton products
• Examine the major areas of Walden Organics competitive advantage
• Evaluate current U.S. competition
• Establish distributor channel strategy
• Create necessary marketing and branding tools

Market Challenge:

• Establishing the Walden Organics brand in a highly fragmented industry
• Identifying the qualities that are most important and necessary to U.S. consumers

MZI Global^® Solutions:

• Identified the most effective means of communication and marketing to reach target U.S. market segments
• Expanded potential consumer segment
• Identified qualities most important to buyers of organic cotton products

MZI Global^® Results:

• Provided in-depth industry and market analysis specific to the natural/organic cotton products for assessment of Walden Organic’s U.S. market entry feasibility
• Strategy formulation based on primary research, market mapping, and best practices by Asian companies in the U.S. market
• Provided end-consumers’ as well as distributors’ response to Walden Organic’s product line
• Provided Walden Organics with a list of relevant organic cotton product distributors,  and announced the main needs and concerns of targeted U.S. buyers
• MZI Global Inc. evaluated the current social and demographic factors that can directly affect the success of Walden Organics U.S. market entry