Brand Name: Abe Hirschfeld
Product/Service Type or Description: Government and Public Sector 

Overview:
Developed Marketing Campaign for Hirschfeld

Eccentric millionaire, Abe Hirschfeld, enlisted MZI Global to craft his marketing message and collateral for his run for senate. MZI Global developed a comprehensive ad and PR campaign to promote Hirschfeld’s campaign. Through effective PR collateral, a proliferation of signage, highly visible billboards, and the creation of user-friendly website, MZI Global spurred a campaign that was featured in renowned publications such as the Wall Street Journal and The Daily News, as well as on CNN.

Situation Analysis:
•Hirschfeld needed marketing and campaign tools

Marketing Challenges:
•Development of a strategic marketing campaign
•Creation of effective ads
•Placement of ads in areas that would garner the most support
•Generation of campaign awareness
•Formation of a strategic public relations campaign

MZI Global’s Solution:
•Design and develop an innovative website, billboards, print ads, and marketing collateral for Hirschfeld’s campaign
•Implement of strategic targeting of all PR materials and messages to ensure media coverage

Results:
•Amplified awareness for Hirschfeld’s campaign for senator
•Enhanced Hirschfeld’s visibility in major media outlets such as CNN, The New York Post, and The Wall Street Journal
•Created an effective website