Brand Name: Hosiery Corporation of America
Product/Service Type or Description: Retail/Consumer Products

Overview
MZI Global Turns This Pleasurable Combination into Big Business for All Three and Received the Royal Treatment of a Small Nation

When the Hosiery Corporation of America contracted MZI Global to promote their line of lingerie, they had a strict budget in mind.  MZI Global was able to keep within the budget constraints by developing a campaign that would be mutually beneficial to all the parties involved as an attempt to cut costs.  MZI Global pulled through with an award-winning campaign that maximized ad-dollars and benefited all those involved.

Situation Analysis:

• Strict and tight budget constraints

Marketing Challenge:

• Conjure visibility in a market already saturated by scantily-clad models
• Increase brand awareness
• Meet a tight budget
• Position product for maximum exposure

Solutions:

• MZI Global forged a mutually beneficial arrangement with airlines, the Golden Lemon Resort in St Kitts, the Hermitage Plantation in Nevis, and the St Kitts-Nevis Tourist Board
• MZI created and circulated 2 million catalogs to promte Hoisery Corp.
• MZI Global negotiated free travel and accommodations for the entire crew, staff, and models involved in the production

Results:

• MZI Global saved their client $50,000
• MZI Global gave their clients intense media coverage
• MZI Global boosted the tourism industry of the tropical islands they shot at