Brand Name: Cheong Jeong Insam
Product/Service Type or Description: Agriculture, Food & Beverage
Overview:
An innovative ginseng infused seaweed manufacturer, Cheong Jeong Insam wanted to evaluate its product’s market potential and develop effective branding for the U.S. market. MZI Global Inc. analyzed the product’s marketability and its potential for U.S. market entry. After developing a comprehensive branding and promotional strategy for the manufacturer, MZI Global Inc. created new packaging and marketing material geared towards health-conscious U.S. consumers.
Client Objective:
- Wanted to know potential of product in U.S. market
- Wanted to develop branding strategy
Market Challenge:
- Need for engaging strategy development in order to grab consumer attention and incite interest
- No brand or product awareness in US market
- Limitations in knowledge of U.S. package requirements
MZI Global® Solutions:
- Conduct category and competitive research and analysis to identify U.S. market trends
- Define target audience in order to establish brand objectives and create a baseline for branding guidelines
- Create promotional products and innovative packaging to invite consumer interest in Cheong Jeong Insam’s products
- Defend against inconsistencies and brand erosion through strategic branding guidelines
MZI Global® Results:
- Positioned Cheong Jeong Insam’s brand successfully in the U.S. market
- Renovated packaging of products and promotional items to increase appeal to U.S. consumer
- Insured all product packaging was brought up to U.S. Standards and adhered to requirements