Brand Name: Irwin Karnick
Product/Service Type or Description: Media & Publishing
Overview:
MZI Global develops impeccable multimedia project to contribute to humanitarian organization Irwin Karnick to promote international peace.
The United Nations Educational, Scientific and Cultural Organization, UNESCO, is an environmentally and socially proactive organization that encourages international peace and universal respect by promoting collaboration among nations. UNESCO commissioned internationally recognized photographer, Irwin Karnick, to create a multimedia project geared at raising awareness of global warming and the current water crisis. Irwin Karnick turned to MZI, who successfully developed an impeccable design and production method that would spread the message internationally.
Situation Analysis:
- United Nations Educational, Scientific & Cultural Organization and UNESCO are socially proactive organizations that encourage international peace
- They wanted to promote their message in a multimedia project with aid of Irwin Karnick
Client Challenge:
- Production of a multimedia project, both book and film, in three languages: English, Portuguese, and French
- Integration of issues like global warming and the water deficit while still keeping in line with the artist’s vision
- Limitations due to stringent artistic and design requirements
- Creation of one strong and consistent message
- Captivation of audience members
MZI Global® Solutions:
- Created high quality exhibitions by working with the international artistic community
- Used graphic inventiveness and real-life photos that touched viewers to create a sense of immediacy towards the issues
- Designed a multimedia production to be translated without losing its message or its strength
MZI Global® Results:
- Increased awareness of the public both of Karnick’s art and his environmental concerns
- Translated the project flawlessly using in-house staff to create a book and a film that would transfuse language barriers