Brand Name: Irwin Karnick
Product/Service Type or Description: Photography/Arts

Overview:
Artistry in the Details: Custom Publishing for World Renowned Photographer

The United Nations Educational, Scientific and Cultural Organization, UNESCO, is an environmentally and socially proactive organization that encourages international peace and universal respect by promoting collaboration among nations.  UNESCO commissioned internationally recognized photographer, Irwin Karnick, to create a multimedia project geared at raising awareness of global warming and the current water crisis.  Irwin Karnick turned to MZI Global for assistance with this project, and he knew he could trust us to help him develop an impeccable design and production method.

Situation Analysis:

• Since this was a global issue, the project was to be produced in three languages: English, Portuguese, and French
• Produce a multimedia project: book and film
• Project needs to address the issues of global warming and the water deficit

Marketing Challenge:

• Meet project objective of increasing awareness of global warming and the water deficit
• Meet the stringent artistic and design requirements
• Translate the project into English, Portuguese, and French without losing the original message in translation
• Ensure that the entire project has an integrated look and feel so that it would convey one strong and consistent message
• Make sure that the project is up-to-grade with the high stature of the artist
• Create a multimedia production that is linked with an environmental message that would capture the interests of the viewers and appeal to their emotions
• Strict attention to detail is needed in order to keep in line with the artist’s vision

Solution:

• MZI Global decided that it would be more effective to work with the international artistic community to create high quality exhibitions
• Created a sense of immediacy towards the issues by using graphic inventiveness, as well as real-life photos that touched viewers
• Designed a carefully put together multimedia production that was able to be translated without losing the message and maintaining its strength
• We called upon our staff’s multilingual and cultural expertise to flawlessly translate the project

Results:

• Using MZI GLobal’s vast familiarity in multimedia production delivered a multimedia project that was successful in meeting Irwin Karnick’s vision
• Increased awareness of the important environmental issues