Brand Name: Kristian Photography

Product/Service Type or Description: Photography

Overview:
Interactive Web Portfolio Gains Exposure for Fashion Photographer

Fashion photographer Kristian Suomalainen was in need of a website to promote display his art work.  His avant-garde photography style and ethnic cast of models, makes him stand out among mainstream American photographers.  With his work already possessing a strong European following, he sensed an entrance opportunity within the America market and knew assistance would be needed. MZI Global® consultants integrated marketing techniques to create a cost-effective method that would reach broad audiences without jeopardizing the high quality of his work.  MZI Global® graphic experts created an interactive website where the Euro photographer could exhibit his work to establish himself within the U.S. art industry.
 
Situation Analysis:

• Kristian Suomalainen was established an established photographer in Europe, but had no presence within the U.S. market
• In need of a strategic marketing plan that would efficiently and effectively spread his positive reputation throughout the States
• A unique and avant-garde style would set him apart from the similar techniques possessed by many American artists

Marketing Challenge:

• Emphasize the uniqueness of European influenced artwork
• Create awareness of the Kristian Suomalainen brand within the United States
• Construct a website to promote artists U.S. debut while maintaining the focus of one-of-a-kind and uncommon European style 

MZI Global® Solutions:

• MZI Global Inc. transformed Suomalainen’s outdated print portfolio into an interactive web version, allowing him to send his collection to potential clients and buyers cost-effectively
• The high quality of his photographs remained intact throughout this process
• MZI Global®’s Ethnosynergism® market model technique allowed the photographer to connect with clients and buyers on a personal level and to maintain a competitive advantage over consumers

MZI Global® Results:

• Coupled with more traditional marketing techniques, the interactive web portfolio benefited Kristian Suomalainen’s by granting monumental exposure to the U.S market
• Upon arriving officially in the U.S., Kristian began receiving inquiries and offers from uyers and clients about his art
• Gained Press recognition within a variety of domestic and international publications