Brand Name: Labyrinth
Product/Service Type or Description: Media and Publishing 

Overview:
Making Animation a Global Industry, Bringing Asian CGI to the U.S.

With the 3D animation industry experience a rapid growth rate of nearly 25% per year and the expansion of 3D animation into architectural, corporate, medical, legal, and print graphic areas, Asian-based 3D animation studio, Labyrinth, saw growth potential in the U.S. animation and CGI market. Through an in-depth feasibility study, MZI Global assessed the Studio’s potential for growth, identifying U.S. based partners and outsourcing directors as targets for the company’s U.S. market introduction. The study provided the studio with a comprehensive overview of the U.S. market with an emphasis on new technological applications and a needs assessment of U.S.-based movie and animation studios.

Situation Analysis:
•CGI and animation is a growing industry
•Labyrinth wanted to capitalize this industry by expanding into the U.S.
•Have well known competitors such as Pixar

Client Challenges:
•Identification of competitive advantage through analysis of U.S. 3D animation industry landscape
•Evaluation of company’s potential for U.S. market expansion based upon quality and price of current service offerings
•Identification of business-to-business targets, such as producers, production houses, potential partners, and customers

MZI Global’s Solution:
•Conduct in-depth research of U.S. market opportunities, the international competitive landscape, and general pricing structure
•Perform lead generation for target producers, production houses, and outsourcing service directors in the 2D and 3D animation sector
•Inform client of market conditions through the analysis of production/film industry, current market trends, sales revenue, and leading production houses

Results:
•Provided client with insight into the current market conditions used in the development of strategic planning for U.S. market entry
•Offered studio sales leads and potential partnership opportunities with existing U.S. studios and production firms
•Aligned studio executives with analysis and evaluation to allow them to best determine the potential for its services in the U.S. market
•Amended studio’s current pricing structure for the U.S. market through pricing and market analysis