Brand Name: Lifetree
Product/Service Type or Description: Manufacturing
Overview:
MZI Created and Rebranded Lifetree to U.S. Buyers
Although biotech manufacturer life tree had secured appointments with leading U.S. retailers, such as Walgreens, the firm had little experience in the American market and required a reposition of its products and brand. MZI Global’s services were enlisted to rebrand the company’s products. MZI Global worked with the manufacturer to craft the company’s unique selling proposition content, and brand profile for presentation to U.S. buyers.
Situation Analysis:
- Lifetree previously entered the U.S. market
- They have deals with leading U.S. retailers but want to expand.
- Need to reposition their brand
Client Challenges:
- Position products for upcoming meetings with U.S. buyers
- Cultivation of brand for U.S. market
- Creation of presentation materials
- Americanization of company’s presentation and sales message
MZI Global’s Solution:
- Conduct comparative analysis of existing market competitors to develop brand and sales positioning
- Develop manufacturer’s unique selling proposition
- Design and develop the company’s presentation materials for U.S. buyers
Results:
- Positioned manufacturer’s product successfully for U.S. market
- Completed presentation and promotional materials for the U.S. market