Brand Name: Mee-You 
Product/Service Type or Description: Fashion& Textile, Retail

Overview:
MZI Secured Mee You a U.S. Sales Rep and Launched Her Brand

With the U.S. women’s wear market holding roughly 40% of the global markets revenue, expansion into the U.S. was an obvious choice for leading Prêt-a-Porte house, Mee You International. With an innovative line of exquisite clothes embellished with Swarovski crystals, Mee You hired MZI Global to develop the promotional and sales materials necessary for a U.S. launch. MZI Global was also responsible for launching a targeted public relations campaign. After identifying and contacting U.S. buyers, retailers, and sales representatives on behalf of the manufacturer, MZI Global secured Mee You International a U.S. based sales representative.

Situation Analysis:

• MeeYou expand into lucrative U.S. market

Client Challenges:

• Generation of awareness for the clothing line and the designer
• Connection development with large Use retail chains, buyers, and sales representation
• Development of sales and promotional materials for the U.S. market

MZI Global’s Solution:

• Develop a targeted public relations campaign to generate awareness about Mee You International’s line and designer
• Contact U.S. retailers and buyers on behalf of the manufacturer
• Identify and contact U.S.-based sales representation for the line
• Craft promotional and sales materials for U.S. market entry

Results:

• Secured manufacturer with U.S. sales representation
• Allowed manufacturer to meet with U.S. buyers and retailers
• Created sales and promotional materials for the manufacturer
• Increased brand awareness