Brand Name: Mega-Quake
Product/Service Type or Description: Retail
Overview:
MZI Develops Campaign to Help Mega-Quake to Gain Popularity in the U.S.
A manufacturer of an innovative exercise machine, Mega-Quake hoped to tap into the new vibration exercise technique gaining popularity in the United States. With a comprehensive marketing plan, MZI Global began a campaign to advertise and connect the Korean manufacturer to American retailers, allowing them to seamlessly enter the U.S. market.
Situation Analysis:
Client Challenges:
MZI Global’s Solution:
Results:
Product/Service Type or Description: Retail
Overview:
MZI Develops Campaign to Help Mega-Quake to Gain Popularity in the U.S.
A manufacturer of an innovative exercise machine, Mega-Quake hoped to tap into the new vibration exercise technique gaining popularity in the United States. With a comprehensive marketing plan, MZI Global began a campaign to advertise and connect the Korean manufacturer to American retailers, allowing them to seamlessly enter the U.S. market.
Situation Analysis:
- Vibration exercise gaining popularity was an opportune time for Mega-Quake to enter the U.S. market
- Needed connections to retailers
Client Challenges:
- Limitation in experience in the U.S. market
- Restriction in monetary funding
- Cultivation of awareness of vibration exercise equipments and its benefits
MZI Global’s Solution:
- Foster product awareness through sales letters and brochures
- Perform market analysis and competitive breakdowns to determine positioning strategy
- Identify potential buyers and distributors
- Establish an e-mail campaign to increase company awareness among wholesalers and distributors
- Determine market demand for the product
- Create a telemarketing campaign to set up meetings between potential customers and the manufacturer
Results:
- Connected the firm to distributors interested in selling the product in the U.S. and in South America
- Allowed for easier market entry by providing the client with a basic structure of an American marketing campaign