Brand Name: Monika Rusch
Product/Service Type or Description: Real Estate
Overview:
High Quality Service Goes Online for Multicultural Clients in Spain
Monika Rusch, a Spanish-German firm located in Barcelona, possessed years of experience and a reputation for delivering consistently high quality service to upscale clients. Monika Rusch’s multicultural clients used the Internet to locate apartments and they wanted a clear, concise and convenient method of finding all the information they needed about the apartments in their primary language. Monika Rusch contracted MZI’s professional services to help them with web customization.
Client Objective:
- Monika Rusch needed an elegant, sophisticated and multilingual website to cater to upscale expatriate clients within the vicinity of Barcelona
Marketing Challenge:
- Reach target customers outside of Spain
- Create a website that will reinforce the perceived value of Monika Rusch’s services
MZI Global® Solutions:
- MZI Global Inc. produced an upscale, online, multicultural website with all the relevant real estate information they desired
- The website shows Monika Rusch’s excellent customer service with a client-culture focus
- The website was interactive and user-friendly featuring:
- Ease of navigation allowing for multiple functions and multiple languages
- Sophistication and aesthetic appeal
- MZI Global Inc. used Ethnosynergism® to connect potential buyers and Monika Rusch’s business on an emotional level positioning it as the ideal real-estate company that caters to expatriates
- MZI Global Inc. additionally supported the website with:
- Print ads
- Search engine optimization
- Web site creative services
- Multiple language translations
- Site programming
MZI Global® Results:
- An effective marketing program that represents what the company is all about
- Significant increase in sales both locally and internationally
- MZI’s marketing generated constant inquiries about rentals and sales
- Increased exposure for the company