Brand Name: The Museum Company
Product/Service Type or Description: Retail/Consumer Products

Overview:
Crafting a Catalog of Ancient Art on a Modern Website

The Museum Company, a retailer specializing in decorations and accessories for the home inspired by art from museums around the world, wanted to create a catalog that would help drive up sales.  Our vast experience in direct marketing enabled us to produce a web site with a customized online catalog for our client.  The online catalog had the look and feel of a traditional printed catalog, as well as the benefits and special features that only a customized web site could offer.

Situation Analysis:

• Assess a needs analysis for The Museum Company and clarify objectives
• Identify the desired outcome of online catalog in order to customize its design; i.e. whether or not they wanted to attract customers to a 1-800 number, a retail outlet, or the web
• Utilize our experience of producing over 60 catalogs, with a circulation in excess of 200 million, in order to meet the clients needs
• Studies show that a well done catalog can generate a return on investment for up to three years after initial investment—promoting the company brand name

Marketing Challenge:

• Create a catalog that attracts new customers, and drives up revenue
• Integrate a catalog experience with web technology
• Brand the company in order to ensure repeat purchases

Solution:

• Developed a web site, utilizing an e-commerce format
• MZI Global performed a seamless integration between the look and feel of the print catalog and the website
• MZI Global used 360º IPEX video imaging on the website to allow the potential customer to view the products in a three-dimensional virtual environment

Results:

• The synthesis of catalog and web site created a prominent branding tool for The Museum Company
• After launching the new website The Museum Company enjoyed a significant increase in sales, their investment proved to pay off in both the short and long term