Brand Name: NCEE Catalog
Product/Service Type or Description: Educational

Overview:
MZI Global’s Teacher-centric Philosophy Brings 20% Increase in Catalog Sales by National Council on Economic Education

The National Council on Economic Education decided that they wanted to revamp their direct mail piece geared to teachers for grades K through 12. MZI Global took the challenge.  They relied on MZI Global’s expertise to make the catalog customer-centric, concise, easy to understand, and on target for each target demographic.  We used our power of Ethnosynergism_^® to connect with the teachers at each grade level.  We devised a format with the senior marketing manager and produced a catalog that grabbed the attention of each teacher, focusing on each teacher’s unique needs.  The end result was a promise kept and a 20% increase in sales.

Situation Analysis:

• The National Council on Economic Education wanted a new design for the catalogs that they sent out to teachers of kindergarten through twelfth grade
• They needed a new design that would be more effective, and aesthetically pleasing

Marketing Challenge:

• Create a new catalog that would appeal more to each teacher’s needs and interests
• Feature materials that would be relevant for each teacher
• Make the catalog concise yet complete

Solution:

• MZI Global completely changed the catalog’s design, organization, and content
• Elements on each page were arranged in a more harmonious composition, and were more eye-catching
• Descriptions of items were tailored for conciseness

Results

• Responses to the catalog increased by 120%