Brand Name: Newport News
Product/Service Type or Description: Clothing Brand
Overview:
Nothing Eclipses MZI Global’s Ability to Meet a Deadline
While shooting a fashion catalog for client Newport News-Spiegel in Toronto, Canada, MZI Global was faced with the once in a century challenge of a lunar eclipse. The eclipse occurred right in the middle of the shoot, creating not only a loss of light, but also a dramatic plummet in temperature that lasted a few days! The loss of light and frigid temperatures threatened to delay the project for several days. At $10,000 a day in expenses and a looming deadline, it was not a delay that our client or our company could afford. Despite this phenomenon MZI Global kept calm. Calling on our contacts and vast networking resources, we quickly pulled in the people and equipment needed to finish the shoot on time.
Situation Analysis:
Marketing Challenge:
Solution:
Results:
Product/Service Type or Description: Clothing Brand
Overview:
Nothing Eclipses MZI Global’s Ability to Meet a Deadline
While shooting a fashion catalog for client Newport News-Spiegel in Toronto, Canada, MZI Global was faced with the once in a century challenge of a lunar eclipse. The eclipse occurred right in the middle of the shoot, creating not only a loss of light, but also a dramatic plummet in temperature that lasted a few days! The loss of light and frigid temperatures threatened to delay the project for several days. At $10,000 a day in expenses and a looming deadline, it was not a delay that our client or our company could afford. Despite this phenomenon MZI Global kept calm. Calling on our contacts and vast networking resources, we quickly pulled in the people and equipment needed to finish the shoot on time.
Situation Analysis:
- Faced with unfortunate circumstances during the photo shoot as a result of a lunar eclipse
- Loss of $10,000/day of ceased work
Marketing Challenge:
- Unexpected eclipse suddenly drops the temperature to -3 degrees
- Dwindling light creates problems for photographers
- Models won’t continue the shoot in silk dresses
- Deadline approaching for photo delivery
- Limited budget
Solution:
- MZI Global kept their cool in the cold where most big budget companies would have given up. Utilizing its worldwide connections, MZI Global brought in:
- specialized lighting equipment
- tents
- heaters to keep the models warm in between shots
- additional photography assistants
Results:
- Due to MZI Global’s quick response to the situation the catalogue finished without delay
- MZI Global was able to meet 100% of their client’s objectives