Brand Name: NSBS
Product/Service Type or Description: Media and Publishing

Overview:
Leading Asian Newswire Expands into U.S. Through Partnerships

A leading newswire in Asia, NSBS saw a potential in the rapid expansion of broadband and high-speed internet availabilities within the U.S.. Hoping to identify and negotiate with potential partners for expansion, NSBS contracted MZI Global to develop and secure partnerships with leading U.S. newswire services and technology product websites. After rebranding the company to appeal to U.S. consumers, MZI Global successfully secured partnerships for NSBS with leading U.S. firm.

Situation Analysis:
•Technology has taken over media and business
•NSBS wants to capitalize this movement by expanding into the U.S.

Client Challenges:
•Introduction of NSBS product newswire services to U.S. market providers and users
•Adaption of brand for U.S. and global markets
•Expansion to U.S. and global markets through strategic partnerships

MZI Global’s Solution:
•Analyze current branding for NSBS
•Facilitate market expansion for product by designing strategic branding recommendations
•Identify potential U.S. and global partners
•Introduce NSBS to relevant potential U.S. partners and oversee negotiations for partnership development

Results:
•Provided client with strategic brand recommendations designed to aid in market expansion
•Secured several partnerships with a variety of U.S. content and newswire providers, expanding the client’s reach within the U.S. market