Brand Name: Ntec

Product/Service Type or Description: Range hoods for eco-friendly kitchen use

Overview:
MZI Global Inc. develops effective market entry strategy for the range hood market 

Since 1987, Ntec has been supplying Korean markets in household appliances, providing a superior lifestyle to its clients.  Identifying the U.S. consumers’ taste for that same superiority, Ntec partnered with MZI Global Inc.  to develop a market entry strategy that would ensure  successful access to the U.S. market.  MZI Global Inc. was able to offer Ntec an in-depth analysis of the U.S. range hood market and the competitive environment.  In addition, MZI Global Inc. provided Ntec with a dealer channel strategy, marketing tools and potential client feedback.

Client Objective:

• Identifying the most appropriate market segments for range hoods
• Identifying how range hoods were purchased and distributed in North America

Client Challenge:

• Establishing the Ntec brand in a highly concentrated industry
• Identifying who to market and distribute range hoods to
• Appealing to “green” trends in the U.S.

MZI Global® Solutions:

• Online surveys for Business-to-Business buyers targeting over 500 distributors and buyers via phone and email
• One-to-one informal interviews to give an in-depth understanding of market opportunities to develop range hood product
• End-user surveys to gain their perspective on Ntec’s products in order to make adaptations
• Market entry strategy for Ntec product
• Ntec branding and marketing tool adaptation strategy for U.S. customers

MZI Global® Results:

• MZI Global Inc. was able to provide Ntec with a 360° perspective of today’s U.S. market
• MZI Global Inc. gave its client a strategic roadmap to follow to ensure successful entry into the U.S. market