Brand Name: Por-Rok

Product/Service Type or Description: Cement Manufacturer

Overview:
Building a Rock Solid Trade Show Campaign for Por-Rok that Portrays the Company Brand and Image

Por-Rok, a cement manufacturer, contacted MZI Global two weeks before an upcoming trade show to produce new and cohesive marketing materials, and design a booth.  Por-Rok’s current marketing tools such as brochures, fliers, fact sheets, direct mail pieces and other communications pieces did not reflect company goals.  Under the pressure of meeting a tough deadline and organizing a unified campaign that would attract attention to Por-Rok’s booth, MZI Global Inc. came up with an impressive, eye-catching design that was able to attract large amounts of foot traffic and satisfy Por-Rok’s goals. 

Client Objective:

• Needed cohesive unified campaign and booth for trade show
• Studies show that it takes 4.8 seconds on average for a trade-show attendee to scan a 19' booth
• MZI Global Inc. had 4.8 seconds to hammer Por-Rok’s message between the eyes of potential business customers, and to raise them above the gray masses of cement-making competition

Marketing Challenge:

• Two week deadline from conception to implementation
• Maximize marketing dollars to accomplish quick “makeover”
• Turning buckets of gray cement into a  vibrant trade show campaign
• Rebuilding Por-Rok’s show booths and marketing materials from the ground up
• Unifying Por-Rok’s set of disorganized and chaotic marketing tools in order to prevent transmission of mixed messages  

   
MZI Global® Solutions:

• MZI Global Inc. created an overall, unified marketing message for Por-Rok
• Marketing message was consistent with their company image and was clearly communicated through all printed pieces and booth displays
• MZI Global Inc. designed an interactive booth exhibit that reinforced the brand image
• Created incentives that motivated customers and prospects to visit the booth
• MZI Global Inc. distinguished Por-Rok as unique and appealing
  • Achieved this by using an eye-catching background, applying vibrant color in their copy, and displaying larger than life photographs that leapt from the page       

        
MZI Global® Results:

• Por-Rok’s colorful booth attracted more traffic at the show than ever before
• Por-Rok attained more custumers and higher profits
• Por-Rok’s new unified marketing campaign accomplished the following:
  • Maximized reach of marketing dollars by allowing for reinforcement between messages
  • Increased product sales and support
  • Attracted quality vendors and dealers 
  • Allowed Por-Rok to meet investor demand
  • Cleared the way for new product introductions and rejuvenated old ones