Brand Name: Q-Technology

Product/Service Type or Description: Business & Technology

Overview:
Unique Selling Proposition and Pricing Strategy for Asian CAD-CAM Jewelry Designer

With its unique 3D jewelry prototypes, Q-Technology wanted to assess the potential for partnerships with leading US jewelry designers and manufacturers. Asian CAD-CAM jewelry designer and manufacturer Q-Technology enlisted MZI Global Inc. to evaluate the US market potential for its service offerings. Additionally Q-Technology requested that MZI Global Inc. develop a pricing strategy for the US market based upon its competition and market potential. MZI Global worked closely with Q-Technology’s senior level management and designers to develop a unique selling proposition as well as a structured pricing plan for their entry to the US market.

Client Objective:

• Q-Technology needed selling proposition and pricing strategy for the U.S. market

Market Challenge:

• Evaluation of potential for CAD-CAM jewelry design amidst increasing competition 
• Identification of potential partners for US operations of CAD-CAM jewelry design
• Creation of pricing strategy based upon market sensitivities
• Differentiation of Q-Technology from existing competition through unique selling propositions

MZI Global® Solutions:

• Identify major competitors, potential partnerships, and market prices through detailed analysis of the U.S. CAD-CAM jewelry industry
• Recognize, research, analyze, and qualify potential partners
• Develop pricing strategy based upon current market conditions, caliber of company’s work, and prior experience
• Price strategy would also include considerations for volume, difficulty level, market fluctuations, economic indices, and exchange rates
• Create a unique selling proposition
• Provide manufacturer with a clear direction for repositioning its sales and marketing programs

MZI Global® Results:

• Evaluated the company’s potential in the US CAD-CAM jewelry market.
• Enabled client executives to assess the financial benefits of expansion into the U.S. market  with considerations for operating capital and forecasted growth
• Provided strategic direction about potential partners for joint venture activities