Brand Name: American Foundation of Savoy Orders
Product/Service Type or Description: Nonprofit and Foundations

Overview:
Custom Publishing Brings Communities and Foundation Together

The American Foundation of Savoy Orders, a non-profit, charitable organization founded by the noble Italian House of Savoy, contacted MZI Global in hopes to depict an image comprised of deeply rooted traditions and a long history of philanthropic deeds while working also to establish a stronger connection with the community. MZI Global successfully promoted the organization, creating awareness of its altruistic activities with customized publishing.

Situation Analysis:
•Savoy wanted to raise awareness of their organization in the community

Client Challenges:
•Production of printed marketing tools fit for a royal family
•Integration of the Foundation’s history, altruistic deeds, and more in a single marketing message
•Formation of a deep connection between the royal family and the community

MZI Global’s Solution:
•Publish a series of six colorful brochures, each tailored to inspire the Foundation’s desired image
•Utilize Ethnosynergism™ to customize publications to build relationships with the audience
•Report results of charitable efforts and publicized upcoming events through the publications
•Communicate the class, elegance, and rich historical heritage of the Savoy Orders

Results:
•Provided emotional appeal that promoted member loyalty, retained members, increased patronage, generated new membership, elevated prestige, and extended awareness