Brand Name: American Delegation of Savoy Orders
Product/Service Type or Description: Non Profit Foundations
Overview:
MZI Global Brings a Royal Family Closer to the Community
The American Delegation of Savoy Orders, which includes the United States of America and Canada, is one among 33 delegations of the Savoy Orders located throughout Europe and the Americas. The constant metamorphosis of the American Delegation of Savoy Orders was impossible to keep up with, making it difficult for it to maintain a connection with the community. MZI Global had to find a way to promote the Savoy Order, as well as its hundreds of years of history, customs, and altruistic activities while still maintaining its tradition and heritage. MZI Global made great use of the accessibility and cost-effectiveness of the Internet to develop a solution for the client’s problem.
Situation Analysis:
Marketing Challenge:
Solution:
Results:
Product/Service Type or Description: Non Profit Foundations
Overview:
MZI Global Brings a Royal Family Closer to the Community
The American Delegation of Savoy Orders, which includes the United States of America and Canada, is one among 33 delegations of the Savoy Orders located throughout Europe and the Americas. The constant metamorphosis of the American Delegation of Savoy Orders was impossible to keep up with, making it difficult for it to maintain a connection with the community. MZI Global had to find a way to promote the Savoy Order, as well as its hundreds of years of history, customs, and altruistic activities while still maintaining its tradition and heritage. MZI Global made great use of the accessibility and cost-effectiveness of the Internet to develop a solution for the client’s problem.
Situation Analysis:
- Faced difficulties reaching the community
- Possessed a deep sense of tradition and heritage
- In need of promotional help
Marketing Challenge:
- Create a website for the royal family that will convey the right image
- Incorporate a thousand years of history, custom, tradition, and heritage into promotions, while keeping it aesthetically pleasing and simple
- Allow for add-on capabilities of updates and news including altruistic activities to the website
- Establish strong connections between the royal family and the community
Solution:
- MZI Global developed an accessible and cost-effective website forum for the American Delegation of Savoy Orders
- Web design and development:
- MZI created an informational and aesthetically pleasing website about the American Delegation of Savoy Orders
- Used Ethnosynergism® to fashion a website conveying the right image about the royal family and appeal to the people
- New site provided relevant information, including biographies on the Royal House, the Savoy Dynasty, and the Savoy Orders, and seamlessly integrated historic and current events
Results:
- The web site was able to establish a connection between the royal family and the people within the community
- Through Ethnosynergism® MZI Global was able to design a website that was successful in preserving the history, customs, and altruistic activities of the Savoy Order, while still managing to sustain aesthetic appeal to viewers