Brand Name: SDI-ENG
Product/Service Type or Description: Manufacturing
Overview:
MZI Enabled SDI-ENG Brand to Adapt to U.S. Markets
With the synthetic and synthetic blend lubricants continuing to be the fastest growing segment in the U.S. lubricant industry, environmentally-friendly, multinational manufacture of oil and lubricants SDI-ENG saw tremendous potential for growth. Scientific testing had proven the product’s ability to drastically reduce emissions, allowing the manufacturer to create a niche in a market where growth was minimal. MZI Global Inc. worked closely with the manufacturer to apply for U.S.-based green certification and to develop the company’s branding and marketing collateral for the US market. While the manufacturer offered multiple product lines, the initial focus was on the company’s unique lubricating oil additives for marine applications. MZI Global®’s brand development and adaptation enabled the manufacturer to strategically reposition its brand for US consumer markets.
Client Objective:
- SDI-ENG saw growth potential in the U.S. market
Marketing Challenge:
- Lack of brand awareness with U.S. consumers
- Establishment of retail network
- Recognition of certification procedures, including testing and application requirements
- Rebranding needed of marketing collaterals for lubricating oil additives
- Implementation of competitive analysis and market assessment for strategic entry development
- Prediction of total investment required for U.S entry through strategic marketing and promotional recommendations
MZI Global® Solutions:
- Research and identify eco-friendly and emission certifications recognized in the US so that existing products could be submitted for approval by US agencies.
- Conduct industry and competitive analysis to evaluate client’s relative position in the US market.
- Facilitate the development of relevant sales and marketing tools through strategic brand development and adaptation
- Develop necessary sales and promotional materials for the US market
- Revise the manufacturer’s existing website and content for the US market
- Provide strategic recommendations for website development based upon brand guidelines.
MZI Global® Results:
- Created strategic sales and marketing tools necessary for client entry into U.S. markets
- Allowed client to assess the necessary requirements for US eco-friendly certification as well as the necessary testing and application requirements and procedures.