Brand Name: Software Plus

Product/Service Type or Description: Business and Technology

Overview:
Winning Ozzie Award, MZI Global Inc. Raises Annual Report to the Art Level

Software Plus was a technology company that was faced with the challenge of introducing their new human resource management software.  They had charts, graphs, and pages and pages of dry information. Software Plus asked MZI Global Inc. to make their information artistic and fun.  It was important to develop an image that would set the company apart from the competition visually, while communicating the benefits and features of their product simply and quickly.  MZI Global Inc. pulled our artist resource, Irwin Karnick, who took all of Software Plus’s material, and churned it into a piece that garnered MZI the prestigious Ozzie Award.

Client Objective:

• Software Plus wanted to introduce their new HR management software
• They needed a creative delivery to differentiate themselves from the competition
• The benefits and features of the software needed to be communicated effectively

Marketing Challenge:

• New employers needed to be attracted and informed
• Give the materials that Software Plus a creative twist to make them more interesting
• Differentiate the company from other companies in the industry
• Emphasize their new ideas and practices

MZI Global® Solutions:

• MZI Global Inc.’s visual artist Irwin Karnick was brought in to design a cover for Software Plus
• A classy tone was used for the annual report and other corporate communications
• A gorgeous sunset with the company logo embedded in it created an unforgettable exterior for the brand
• MZI Global Inc. did extensive research of Software Plus’s product and their industry to create B2B marketing materials
• Corporate statistics and complex functions were able to be communicated effectively using pie charts and easily understood copy

MZI Global® Results:

• The annual report set a standard for financial publications in years to come
• The company was able to set itself apart from its competitors through their services and the presentation of its reports
• MZI Global Inc. won the Ozzie Silver Award for overall design excellence in the business category