Brand Name: St. Sava Serbian Orthodox Cathedral
Product/Service Type or Description: Non Profit Organizations
Overview:
Publishing Solutions for the Greater Good
A beautiful, but structurally deteriorating historic church in New York desperately needed renovations before it fell to pieces. Members of the restoration committee contacted MZI Global for help with fundraising efforts, but received so much more.
Situation Analysis:
- Church: St. Sava Serbian Orthodox Cathedral
- Location: Manhattan (downtown)
- Desperately in need of renovation
Marketing Challenge:
- Develop a successful fundraising campaign that would generate enough donations to renovate the church
- Promote member loyalty
- Extend awareness of the cause
- Garner repeat donations
- Attract new donors
- Increase member identification
Solution:
- MZI Global executed a full-on fundraising campaign
- Custom Publishing:
- Designed compelling invitations and a 100 page journal, using the historic beauty of the church
- Images included were designed as emotional appeals geared to tug at the hearts of those who worshiped there
Results:
- Unparalleled success
"We were astonished by the success of the fundraising material. The pictures and artwork were dazzling and helped our very successful Millennium Banquet raise over $160,000, the most successful effort we've ever had by far."–Zorka Milich, head of the Restoration Committee