Brand Name: TJ Urban Jewelry
Product/Service Type or Description: Retail
Overview:
MZI Used Ethnosynergism to Design an Effective Marketing Campaign for TJ Urban Jewelry
Creators of hip, trend-setting jewelry, TJ Urban Jewelry wanted a marketing strategy that would specifically target young, urban individuals. Using Ethnosynergism™ , MZI Global designed a unique, effective marketing campaign that not only caught the attention of the target audience, but also showcased the products successfully.
Situation Analysis:
- Target young individuals for their hip jewelry
Client Challenges:
- Conduction of market research on young, urban individuals in order to create a targeted marketing campaign
- Generation of awareness
- Creation of hype for the newly released jewelry line
MZI Global’s Solution:
- Utilize Ethnosynergism® to target demographic
- Showcase the new line of jewelry against dark skin to provide contrast for the silver jewelry
- Display collection in the best light
Results:
- Created hype for the release of the new collection
- Connected client with their target audience