Brand Name: Tweeds
Product/Service Type or Description: Retail/Consumer Products

Overview:
From Impossible Deadlines to Incredible Catalogs, MZI Global’s Success Pays off Big for its Client

After firing their entire advertising department, Tweeds presented MZI Global with the daunting challenge of producing a 76-page catalog, from concept to completion, within a few weeks—a project of this magnitude normally takes three months.  In addition to this impossible deadline, MZI Global had to revamp the entire marketing and creative strategy to be consistent with the established, contemporary look that their legions of existing customers had come to expect.  In the end, through impossible odds, MZI Global produced from concept to completion 7 Million catalogs—on time!

Situation Analysis:

• Fast approaching deadline
• Lack of consistency between their current marketing strategy and their brand image
• Tweeds dismissed their entire in-house advertising department

Marketing Challenge:

• Create and finish catalog within four weeks
• Revamp the entire marketing and creative strategy to a contemporary look
• Maintain current brand image and align it with the marketing and creative strategies in order to maintain consistency

Solution:

• Detailed color layouts of every page were created prior to any production or photography (for the first time in the history of Tweeds), allowing for a fast and effective production process
• Created an integrated marketing strategy that would unify the brands image, look, and position in order to convey one consistent message for consumers
• Established a contemporary look that that would appeal to their current and potential consumers

Results:

• MZI Global completed the project by the deadline allowing all 7 million copies to go out on time
• Tweeds shined as an attractive company, allowing the owner to sell his company for a handsome profit
• MZI Global achieved 100% of its client’s objectives