Expertise > Public Sector Services
Economic Development Marketing

 

 

 

 

MZI Global Deliverables:

  • Expertise: 22+ years
  • Reputation: 1000+ successful projects
  • Support: Worldwide team of internal and external experts
  • Advantage: Network of alliances/partnerships

 

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MZI Global Promotes Business and Communities Together

To attract business, industry, or visitors a community must market itself beyond its geographic boundaries. Partnership with MZI Global serves to enhance the visibility and recognition for a community. To further the interests of a community it is imperative that the community has visibility in the target market, and it serves the needs of the target market in the best possible manner.
  • Exhibit Products
  • Create Jobs
  • Enhance Community Reputation
  • Target Industry
  • Trade Fair Program
  • Brand Image and Equity


Foreign governments and public sector undertakings often find themselves not being able to take advantage of business opportunities or make the most of them due to inability to market themselves effectively. Underlying reason for such a performance is the inability to understand target market and as a result faulty positioning.

Through years of economic development prospecting and conversations with experts in the field have equipped the researchers and analysts of MZI Global with skills to promote communities in the best possible way. Since these solutions are minutely customized, we begin the process of economic development marketing by reviewing the communities themselves. This involves understanding of the strengths, weaknesses, threats and opportunities faces by the community. We then complement this data with our knowledge of prevailing industry trends and competitor analysis to seize opportunity for growth and business expansion. We determine the most appropriate markets, geographical locations, and target consumer segments that will be most profitable for the community to target. Four main processes form the backbone of economic development marketing:

Trade Fair Program
MZI uses trade fairs as an excellent medium for small and medium-sized companies with export potential but little international marketing experience to exhibit their goods and services.

Lead Generation
Through years of economic development prospecting, MZI has developed tools that enable foreign governments to create wealth generating jobs within their communities.

Branding
At MZI, all facets of this area are thoroughly delved into; including brand image, brand equity and brand purpose and the findings are used in formulating strategies coupled with frequent symbolic actions to enhance a community’s reputation.

Planning and Development
To effectively address our clients’ concerns about economic development marketing, MZI uses a multi-faceted approach. This involves target industry / market research, development of marketing campaigns and implementation.