Planning and Development
Direct Mail Email and Custom Websites Strategic Partnerships with Non Competing Businesses
To effectively address our clients’ concerns about economic development marketing, the MZI Global® approach is multi-faceted. This involves target industry/ market research, development of marketing campaigns and implementation. In target market research, the MZI Global® method uses critical analyzing tools to evaluate the problems and opportunities existing in a region. This coupled with the predetermined long term goals of the area, we help the locality to design an effective means of approaching and wooing the relevant target market. The following marketing tools aid us in this endeavor:
We use direct mail because it is a high profit low cost advertising medium when utilized effectively. It gives us a high degree of customization and allows us to gauge response rate accurately. After working on developing a suitable marketing message that conveys the essence of the brand, we create a customized direct mail letter promoting the benefits of conducting business with our clients. A response form also accompanies this letter. This direct mail piece is sent to a pre-screened audience, which not only includes the target consumers, but also executives (Owner, VP, Partner or CFO, GM) of companies that could possibly form strategic business partnerships with our client. We immensely simplify the process so that all a respondent needs to do is to simply tear off the response form, add postage, and return the form. This mode of reaching the target audience is most effective in the case of business-to-business marketing.
For both business-to-business and business-to-consumer marketing, emails and custom websites prove to be very effective. MZI Global® agency will create a graphically enhanced, customized email newsletter. The email is then sent to consumer lists, purchased from third parties, that are known to be the right consumers for the business. An invitation to view the website is also sent to contacts that have specifically agreed to receive email solicitations (double opt-in). The WebPages highlight the key incentives and benefits of doing business with our clients and provide response form to enable communication and trade inquiries.
The MZI Global® agency understands the necessity of forming strategic business partnerships with non-competing firms in order to optimize the use of resources. The goal of forming such partnerships is that it is mutually beneficial to all parties. Ideally, we begin the process by looking for other business owners in non-competing industries who share the same core values as that of our clients. This is because a sustained, long-term reputation in the marketplace is very important. Forging these partnerships helps bring new insights and viewpoints, is essential in today’s highly competitive global marketplace. It also provides creative input with which we can think differently and discover new ways of expanding businesses.
