Competitive Analysis

Very rarely does a product category exist where there is no competition.  In the case where direct competition is not an issue, indirect competition is bound to exist from substitutable goods.  At MZI Global, we do not undermine competition. Instead, we embrace the rivalry that awaits new market entry and suggest strategies that position you for long-term success.

Our Ethnosynergism^® marketing system (ES^®) draws out the characteristics of your consumers to provide a maintainable competitive edge.  Careful analysis of the environment and competitors in your new marketplace ensures positive alignment of your offerings and the cultural expectations of your target market.

• How does your business or product excel?
• What are the interesting and promising trends that could help revenues?
• Do competitors have distribution channels sewn up?
• Will competitors retaliate?  If so, how?

From the analysis of your competition, MZI Global suggests areas to focus your internal resources.  Suggested strategies may include:

• Change prices
• Change technologies
• Improve product differentiation
• Creatively use channels of distribution
• Exploit relationships with suppliers

Competitive analysis of the marketplace identifies opportunities where your products serve the needs of the consumer segment better than existing products in the market. 

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