ES® Segmentation Analysis
The Ethnosynergism® marketing system (ES®) draws out specific product attributes relevant to the culture of defined micro-segments. You save time and money by going to market with an enhanced and robust understanding of customer’s real needs. The saved resources free you to focus on sales and customer relations rather than product and packaging revisions. The ES® method also bonds customers to products through deep cultural ties, which achieve high customer loyalty. Effective use of ES® ensures your product launch aligns with the powerful forces of change that affect your environment. MZI Global uses ES® to identify complex cultural affinities, culture-specific practices and behavioral patterns of market segments. From this research, we construct an intimate portrait of consumers, which outlines factors that affect product and purchasing preferences. ES® integrates a “zone of commonality” to reach potential new consumers at their roots. With an in-depth analysis of a narrow customer base, you obtain clear product adaptation and cost-effective messaging.
