Differentiation and Customization
The very nature of online business allows clients to create new benefits previously unavailable. Websites and the Internet allows for a level of customization that is difficult to follow up with in the brick and mortar setting. An online brand creates distinct positioning different from regular distribution channels.
In the process of creating online brands, differentiation is often a risk. MZI Global’s brand consultants build customized solutions and products based on the ethnographic profile of target consumers. When businesses move online, the brand often gets lost—a real risk since your brand may be the single most important differentiator in the marketplace.
