Evaluation
We conduct this market analysis for foreign governments in well defined stages. Extensive discussions with our clients usually forms the first step in the process and help us define the scope of the interests. These interests are then mapped against the needs of various market segments that are under consideration. This may require some additional data collection, but it is well worth the time and energy expended. Defining and mapping of objectives of both sides is paramount to a successful marketing campaign. Typically, the following key points help us in mapping the problem: Thorough knowledge of the new venture's target industry is of supreme importance. The MZI Global® approach presents an inside out analysis of past, present and possibly future trends of the consumption scenario of the consumer segments where the new product is targeted. This Trend Analysis module allows us to plot aggregated data over time and see the time trend that has been apparent in the community. More specifically, we identify market events as landmarks and further investigate them to gain a better understanding of the market. This in turn throws light on the specific industries that the community is able to support by virtue of its consumption. Such data allows us to avoid pitfalls in trying to pitch a product for which there might be a limited market. It is our endeavor that our clients make the maximum return on investment and hence this strategy.
Ethnographic market analysis ensures that MZI Global® methods are able to uncover profitable market opportunities for a nation contemplating entry in the US market. In addition to this, our understanding of the diversity of the market helps us isolate the most desired segment, its position within the market, as well as comparison to mainstream consumers, in terms of financial, social and cultural indicators. This sort of analysis is important as it identifies the kinds of industries that a community or market segment is able to support based on its needs.
The marketing events that can provide insights in consumption trends can be anything from product or service enhancements and upgrades to general communications to the consumers in that segment. We study the impact of such events within the underlying cultural orientation of consumers. Such a Trend Analysis can not only reveal the "jump" or "decline" in satisfaction levels of the customers but also provides reasons for the same. These reasons provide us with opportunities, which can be utilized in order to attract consumers.
