MZI Global® agency’s objective is to develop a brand that delivers your message clearly, confirms your credibility, connects to your target prospects emotionally, motivates buying power, and creates user loyalty. We do this by integrating a branding strategy through our clients’ products and services at every point of public contact.
Market Research and Analysis
- Strategic Brand Positioning
- Message Dissemination
- Website Development and Adaption
- Executing Public Relations Campaigns
- Internet Marketing/Web Promotions
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- U.S. Market Initial Market Research
- Industry-Specific Research
- Trade Specific Research
- Trends and Forecasting
- Brand Equity Analysis
- Consumer Analysis
- Competitor Analysis
- Internal Analysis
Strategic Positioning
- Brand Architecture
- Brand Extension
- Brand Identity
- Brand Portfolio Strategy
- Retail Identity
- Initial Adjustment Strategy
Message Development
- Naming
- Slogan Development
- Legal Search
- Communication Guideline
Visual Adaptation
- Concept Creation
- Visual Identification
- Strategy Development
- Logo Development
- Visual Guidelines
- Character Design
- Collateral Material Development
- Package Design
- Brand Manual Creation
Photography and Illustration
- Digital or Traditional
- Custom Image Creation
- Adaptive Image Creation
Web Development and Adaptation
- Online branding concept creation
- Interface Architecture/design boards
- Functional Specification/Flow Chart
- Interactive Concept
- Art Management
- Graphic Production
- Image Processing
- Technical Design/Specification
- Administrative Console
- Testing
- Data Entry
- ASP/PHP coding
- CGI scripting
- HTML
Marketing Tools Creation
- Brochure
- Booklet
- Press Release
- Media Kit
- Posters
- Postcards
- Invitations
- Business cards
- PowerPoint presentations
- Signs
- Stationery
- Training Materials
Executing Public Relations and Promotional Programs
- PR Distribution to Targeted Journalist
- PR News Wire
- Media directories to specific industries
- Pitch Letters
- Media Relations
- Telemarketing
Internet Marketing/Web Promotions
- Designing Advertising and Direct Mail Campaigns Online
- Pressroom/Public Relations Web Program
- Email Marketing
- Banner Exchange and Advertising (Creation)
- Advertising Space Placement
- Internet address inclusion
- Viral Marketing
- Offline Media-Trade Magazine Web Promo
- Search Engine Submissions
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
Incorporating Sales Support Function
- Upgrade to Secure Commerce Web Server
- Sales Leads Management Services
- Sales Force Development
- Data entry
- Database development
- Inquiry tracking
- Lead generation
- Literature fulfillment
- Outbound telemarketing
- Product shipping
- Sales lead distribution
- Staff training
- Customer Service Functions
Copyright/Editing/Headlines
- PR Copywriting
- Website Sections Editing and Copywriting
- Articles/Interviews
- Newsletter
- Utilizing Collateral Materials and Sales Literature
- Pressroom
- Case Studies and Case History
Translation Services
- Translate documents and related trade materials
- Website translations
Click here to view the PDF version of our Branding Package (low res - 258kb)
