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Branding

Would you like to stand out from the crowd and create life-long loyal customer base? It is possible with MZI Global® branding program. MZI Global® branding is not only about designing your corporate identity but getting into your customers' mind and selling the product.
  • Market Research and Analysis
  • Strategic Positioning
  • Visual Adaptation
  • Web Development and Adaptation
  • Marketing Tools Creation
  • Translation Services


MZI Global® agency’s objective is to develop a brand that delivers your message clearly, confirms your credibility, connects to your target prospects emotionally, motivates buying power, and creates user loyalty. We do this by integrating a branding strategy through our clients’ products and services at every point of public contact.

Market Research and Analysis                                                                  

  • Strategic Brand Positioning
  • Message Dissemination
  • Website Development and Adaption
  • Executing Public Relations Campaigns
  • Internet Marketing/Web Promotions
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • U.S. Market Initial Market Research
  • Industry-Specific Research
  • Trade Specific  Research
  • Trends and Forecasting
  • Brand Equity Analysis
  • Consumer Analysis
  • Competitor Analysis
  • Internal Analysis

Strategic Positioning
  • Brand Architecture
  • Brand Extension
  • Brand Identity
  • Brand Portfolio Strategy
  • Retail Identity
  • Initial Adjustment Strategy

Message Development

  • Naming
  • Slogan Development
  • Legal Search
  • Communication Guideline

Visual Adaptation
  • Concept Creation
  • Visual Identification
  • Strategy Development
  • Logo Development
  • Visual Guidelines
  • Character Design
  • Collateral Material Development
  • Package Design
  • Brand Manual Creation

Photography and Illustration
  • Digital or Traditional
  • Custom Image Creation
  • Adaptive Image Creation

Web Development and Adaptation

  • Online branding concept creation
  • Interface Architecture/design boards
  • Functional Specification/Flow Chart
  • Interactive Concept
  • Art Management
  • Graphic Production
  • Image Processing
  • Technical Design/Specification
  • Administrative Console
  • Testing
  • Data Entry
  • ASP/PHP coding
  • CGI scripting
  • HTML

Marketing Tools Creation
  • Brochure
  • Booklet
  • Press Release
  • Media Kit
  • Posters
  • Postcards
  • Invitations
  • Business cards
  • PowerPoint presentations
  • Signs
  • Stationery
  • Training Materials

Executing Public Relations and Promotional Programs
  • PR Distribution to Targeted Journalist
  • PR News Wire
  • Media directories to specific industries
  • Pitch Letters
  • Media Relations
  • Telemarketing

Internet Marketing/Web Promotions
  • Designing Advertising and Direct Mail Campaigns Online
  • Pressroom/Public Relations Web Program
  • Email Marketing
  • Banner Exchange and Advertising (Creation)
  • Advertising Space Placement
  • Internet address inclusion
  • Viral Marketing
  • Offline Media-Trade Magazine Web Promo
  • Search Engine Submissions
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

Incorporating Sales Support Function
  • Upgrade to Secure Commerce Web Server
  • Sales Leads Management Services
  • Sales Force Development
  • Data entry
  • Database development
  • Inquiry tracking
  • Lead generation
  • Literature fulfillment
  • Outbound telemarketing
  • Product shipping
  • Sales lead distribution
  • Staff training
  • Customer Service Functions

Copyright/Editing/Headlines
  • PR Copywriting
  • Website Sections Editing and Copywriting
  • Articles/Interviews
  • Newsletter
  • Utilizing Collateral Materials and Sales Literature
  • Pressroom
  • Case Studies and Case History

Translation Services
  • Translate documents and related trade materials
  • Website translations

Click here to view the PDF version of our Branding Package (low res - 258kb)