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Market Adaptation

Entering a new market requires a deep understanding of its culture so as to successfully attract and not to unintentionally offend your consumers. At the heart of MZI Global market adaptation strategy is our trademarked Ethnosynergism® methodology that is based on cultural micro-segmentation. By discovering unique cultural market segments, we reveal essential insights needed to penetrate international and domestic markets.
  • Marketing tools adaptation
  • Brochure adaptation
  • Product adaptation
  • Packaging adaptation
  • Strategic translation adaptation
  • Legal assistance


Entering a new market requires a deep understanding of its’ culture so as to successfully attract and not to unintentionally offend your consumers. At the heart of MZI Global® market adaptation strategy is our trademarked Ethnosynergism® methodology that is based on cultural micro-segmentation. By discovering unique cultural market segments, we reveal essential insights needed to penetrate international and domestic markets.  MZI Global® agency specializes in new market entry strategies and will guarantee your successful international market entry by adapting your product and communication method to the targeted country standards and norms.

Marketing Tools Adaptation

  • Website adaptation
  • Marketing materials adaptation
  • Brochures adaptation
  • Booklets adaptation
  • Look books adaptation
  • Media kits adaptation
  • Posters adaptation
  • Postcards adaptation
  • Invitations adaptation
  • Business cards adaptation
  • PowerPoint presentations adaptation
  • Stationery adaptation
  • Training materials adaptation
  • Corporate books adaptation
  • Catalogs adaptation

Product Adaptation
  • Packaging adaptation
  • Taste adaptation
  • Design adaptation
  • Re-image for target audience
  • Recommendations on product improvement for the specific market

Strategic Translation Adaptation and Legal Assistance
  • Not only translating the documents but clearly understanding the culture and way of doing business
  • Assistance in understanding import regulations, tariffs, and shipping logistics
  • Assistance in local certifications
  • Legal assistance

Click here to view the PDF version of our Market Adaptation Package (low res - 259kb).