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Public Relations and Publicity
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Public Relations and Publicity

In today’s market, it is not enough to generate appearance in certain journals or magazines. It is critical to create the whole complex of micro-segment promotional programs in order to create appreciable commotion around the brand. The MZI Global® PR team goes above and beyond expectations and will create a high-quality and sustained campaign that guarantees stable results.
  • Market Analysis and Industry-Specific Research
  • Content Creation
  • Visual Adaptation
  • PR Distribution and Promotion
  • Optional Internet Marketing/Web Promotions
  • Corporate Citizenship & Corporate Social Responsibility


Public Relations Portfolio of Services

MZI Global® agency’s expansive, hands-on experience in Public Relations and  Branding Promotions uses cost-effective budgeting to achieve your goals and guarantee results. The MZI Global® Public Relations package will be specifically adopted to your target market and boost your product awareness, improve brand reputation and increase sales. MZI Global® PR has been successful in promoting numerous projects that have propelled business executives into the public limelight. By leveraging our relationships with media outlets, MZI Global® PR is positioned to attract attention to our clients’ prized projects. Our PR package includes:

Pre-Press Release Market Analysis and Industry-Specific Research
  • Trends and forecasting
  • Consumer analysis
  • Competitor analysis
  • Product analysis
  • Surveys and interviews

Content Creation
  • PR concept development
  • PR content creation, editing, & copywriting
  • Target audience and specific geographical area identification
  • Project coordination

Visual Adaptation
  • Visual concept creation
  • Custom image creation and photography (add-on cost)
  • Image processing, editing, and production
  • Customized PR catalog creation
  • Customized PR brochure creation
  • Promotional video creation (add-on cost)

PR Distribution and Promotion
  • PR distribution to 35,000 targeted journalists or media directories to specific industries
  • Media directories to specific industries
  • One-on-one meetings with journalists and media outlets (add-on cost)
  • Pitch letters
  • Media relations
  • Telemarketing
  • PR analytics

Optional Internet Marketing/Web Promotions
  • Designing, advertising, and direct mail campaigns online
  • Pressroom and public relations web program
  • Social media campaigns
  • Banner exchange and advertising
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Telemarketing
  • E-mail direct media contact
  • One-on-one meetings with journalists and pre-existing business contacts with media outlets
  • Aim to secure media spots on popular television programming

Click here to download the PDF version of our Public Relations Portfolio of Services (low res - 274kb).



Complex Publicity Campaign

In today’s market, it is not enough to generate appearance in certain journals or magazines. It is critical to create the whole complex of micro-segment promotional programs in order to create appreciable commotion around the brand.  The MZI Global® PR team goes above and beyond expectations and will create a high-quality and sustained campaign that guarantees stable results. The package includes the following:

PR Campaign
  • Publishing 3 press releases every month  with newsworthy content
  • PR distribution to 35,000 targeted journalists and  to specific media directories
  • Visual adaptation: customized catalog , look book & brochure creation, custom image creation, photography, photo shoots, image processing, editing and production
  • Promotional video creation and distribution
  • Keeping track on negative publicity and addressing it
  • Incorporating  media relations
  • Journalist pitches and communication
  • One-on-one meetings with journalists and media outlets
  • Journalists lobbying
  • Promotional events participation
  • Partnerships with celebrities

Internet Marketing/Web Promotions
  • Designing, advertising, and direct mail campaigns online
  • Pressroom and public relations web program
  • Social media campaigns
  • Banner exchange and advertising
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Telemarketing
  • E-mail direct media contact
  • One-on-one meetings with journalists and pre-existing business contacts with media outlets
  • Aim to secure media spots on popular television programming

Corporate Citizenship & Corporate Social Responsibility
MZI Global® agency recognizes the importance of philanthropy as a means of creating a strong reputation. We will help you create a strong corporate citizenship identity that will align your corporation with that of a charitable cause, driving up positive feedback and customer support, and enhancing brand loyalty and awareness.
  • CSR promotion
  • Diversity certifications
  • Events marketing
  • Aligning corporate activities with a charitable cause

Click here to download the PDF version of our Complex Publicity Campaign (low res - 190kb).