Expertise > Portfolio of Services
Contact MZI
Languages
Solutions
Industries

Public Relations and Publicity

In today’s market, it is not enough to generate appearance in certain journals or magazines. It is critical to create the whole complex of micro-segment promotional programs in order to create appreciable commotion around the brand. The MZI Global® PR team goes above and beyond expectations and will create a high-quality and sustained campaign that guarantees stable results.
  • Market Analysis and Industry-Specific Research
  • Content Creation
  • Visual Adaptation
  • PR Distribution and Promotion
  • Optional Internet Marketing/Web Promotions
  • Corporate Citizenship & Corporate Social Responsibility


Public Relations Portfolio of Services

MZI Global® agency’s expansive, hands-on experience in Public Relations and  Branding Promotions uses cost-effective budgeting to achieve your goals and guarantee results. The MZI Global® Public Relations package will be specifically adopted to your target market and boost your product awareness, improve brand reputation and increase sales. MZI Global® PR has been successful in promoting numerous projects that have propelled business executives into the public limelight. By leveraging our relationships with media outlets, MZI Global® PR is positioned to attract attention to our clients’ prized projects. Our PR package includes:

Pre-Press Release Market Analysis and Industry-Specific Research
  • Trends and forecasting
  • Consumer analysis
  • Competitor analysis
  • Product analysis
  • Surveys and interviews

Content Creation
  • PR concept development
  • PR content creation, editing, & copywriting
  • Target audience and specific geographical area identification
  • Project coordination

Visual Adaptation
  • Visual concept creation
  • Custom image creation and photography (add-on cost)
  • Image processing, editing, and production
  • Customized PR catalog creation
  • Customized PR brochure creation
  • Promotional video creation (add-on cost)

PR Distribution and Promotion
  • PR distribution to 35,000 targeted journalists or media directories to specific industries
  • Media directories to specific industries
  • One-on-one meetings with journalists and media outlets (add-on cost)
  • Pitch letters
  • Media relations
  • Telemarketing
  • PR analytics

Optional Internet Marketing/Web Promotions
  • Designing, advertising, and direct mail campaigns online
  • Pressroom and public relations web program
  • Social media campaigns
  • Banner exchange and advertising
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Telemarketing
  • E-mail direct media contact
  • One-on-one meetings with journalists and pre-existing business contacts with media outlets
  • Aim to secure media spots on popular television programming

Click here to download the PDF version of our Public Relations Portfolio of Services
(low res - 274kb).



Complex Publicity Campaign

In today’s market, it is not enough to generate appearance in certain journals or magazines. It is critical to create the whole complex of micro-segment promotional programs in order to create appreciable commotion around the brand.  The MZI Global® PR team goes above and beyond expectations and will create a high-quality and sustained campaign that guarantees stable results. The package includes the following:

PR Campaign
  • Publishing 3 press releases every month  with newsworthy content
  • PR distribution to 35,000 targeted journalists and  to specific media directories
  • Visual adaptation: customized catalog , look book & brochure creation, custom image creation, photography, photo shoots, image processing, editing and production
  • Promotional video creation and distribution
  • Keeping track on negative publicity and addressing it
  • Incorporating  media relations
  • Journalist pitches and communication
  • One-on-one meetings with journalists and media outlets
  • Journalists lobbying
  • Promotional events participation
  • Partnerships with celebrities

Internet Marketing/Web Promotions
  • Designing, advertising, and direct mail campaigns online
  • Pressroom and public relations web program
  • Social media campaigns
  • Banner exchange and advertising
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Telemarketing
  • E-mail direct media contact
  • One-on-one meetings with journalists and pre-existing business contacts with media outlets
  • Aim to secure media spots on popular television programming

Corporate Citizenship & Corporate Social Responsibility
MZI Global® agency recognizes the importance of philanthropy as a means of creating a strong reputation. We will help you create a strong corporate citizenship identity that will align your corporation with that of a charitable cause, driving up positive feedback and customer support, and enhancing brand loyalty and awareness.
  • CSR promotion
  • Diversity certifications
  • Events marketing
  • Aligning corporate activities with a charitable cause

Click here to download the PDF version of our Complex Publicity Campaign
(low res - 190kb).