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Trade Show Representation
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Trade Show Representation

MZI Global® agency will strategically represent your company at leading industry trade show to minimize your expenses and guarantee sales results. Your company will benefit significantly from utilizing the MZI Global® marketing hands-on experience, pre-show promotional campaign, pre-show deal making and post-show follow-up without spending time and money on transportation, hotel accommodations or travel expenses to the U.S.
  • Pre-Show Promotion
  • Pre-Show Selling and Deal Making
  • Meetings and negotiations with buyers
  • Trade Show Representation
  • Follow-up with potential vendors from at the show
  • Develop lead sheets, track, and report responses


Implementation of the strategy proposed by MZI Global® marketing would allow generating the following benefits:

  • Lower Cost Trade Show Organization
  • Guaranteed Meetings with the Most Influential Industry Buyers
  • Guaranteed Results and Return on Investment

Pre-Show Promotion
  • Creation of initial marketing materials
  • Publicity program and PR integration
  • Media Outreach
  • Indoor/Outdoor Advertising
  • Lead Generation
  • Brochure and Catalog Development
  • Translation and adaptation of  all materials for the U.S. market
  • Direct mailing and telemarketing

Pre-Show Selling and Deal Making
  • In-depth analysis of every participating buyer  
  • Introduction of products to key U.S. buyers
  • Meetings and negotiations with buyers
  • Building strong networking foundation with buyers

Trade Show Representation
  • Attraction of buyers to booth
  • One-on-one meeting with buyers
  • Booth Design and Set-up
  • Event Administration
  • Learning sessions participation

Post-Show Follow-Up
  • Follow-up with potential vendors from at the show
  • Get in touch with every visitor, and remind them of your product/service offer
  • Order taking
  • Develop lead sheets, track, and report responses
  • Craft and distribute sales letters and marketing material
  • Translate communications, information requests, and responses
  • Handle shipping of additional materials and samples
  • Assistance in understanding import regulations, tariffs, and shipping logistics

Click here to view the PDF version of our Trade Show Representation Package (low res - 245kb).